How to make a hat with a sun protection index into a work of art is the business problem we solved for the brand Time’s Mi. We started with a touching brand story to let consumers know how a woman who loves her skin explores her own way of sun protection. Time’s Mi provides women with more effective skin care methods through innovative fabrics. The concept we created for the brand is that when you want to enjoy sunbathing, you don’t need to worry about sunburn. Encouraging women to become brave and confident is the brand mission of Time’s Mi.

 

We combine the elements of light and the confident attitude of women to design the image for the brand. The value of the product is highlighted through advanced and simple expressions. In the product packaging design, we also use a simple blank design that will not appear too ostentatious. We help brands explore ways of expression on media platforms to better reach the target consumer group.