As the co-founder of walkizza, BOPO Studio helped it go from 0 to 1, and now it is developing further. To localize pizza in China, we need to understand the eating habits of Chinese people. We advocate that pizza can be eaten outdoors, either alone or in a group. So we made small portions of pizza for customers to carry. The real freedom is to eat whenever you want.

 

The brand name Walkizza is a combination of walk and pizza. We use rounded corners in many places on the Chinese font to make the brand more friendly and gentle. We designed an IP image Sasa for the brand. She is a girl in a red long dress, walking freely in a bustling city. Sasa's image also brings confidence to many girls.